Social Media Guidelines for Superior North Catholic District School Board

Social media networks provide opportunities for our school communities to share information quickly and broadly. The Superior North Catholic District School Board (SNCDSB) uses social media to share the great things that our staff, students and schools do to foster learning and positively impact local and global communities. The SNCDSB also uses social media to share pertinent information with our school communities (e.g. notice of public meetings, notice of school closures, information from our community partners).

The SNCDSB currently uses Facebook, Twitter, Instagram and YouTube as our main social media sites, and many SNCDSB schools also choose to use various social media tools. Our social media accounts are managed by the Board’s Communications Department. School accounts are managed by designated school/department staff.

The board has developed Social Media Guidelines (below) for our school communities in order to ensure appropriate and effective use of social media and promote positive online communication.

Availability

We update and monitor our accounts most often during regular business hours, Monday-Friday, 8:30 am-4:00 pm. From time-to-time, we may update content outside of regular business hours to report on events that occur during evenings or weekends, or to report important information. Any messages or questions we receive outside of our regular business hours will be reviewed at the beginning of the next school day.

For any matter that is confidential, or too complicated for posting to the public, please contact us via one of the additional contact methods provided on the board or school website pages.

Retweeting/Reposting/Sharing

As appropriate, we will retweet, like and share information from other users or accounts that may be of value to our school communities. Retweets, likes and shares should not be interpreted as an endorsement of the originator or of any organization.

Comments and Code of Conduct

The SNCDSB welcomes comments about the content we post on social media channels. This includes offering feedback, asking questions and inquiring about new programs and services. As much as we welcome your feedback and opinions, please be respectful and keep your comments/posts appropriate.

We reserve the right to delete comments that:

  • are spam or advertising
  • are clearly off-topic or disruptive
  • advocate illegal activity
  • promote services, products or political organizations
  • infringe on copyrights or trademarks
  • violate any Superior North Catholic District School Board policies

Responding to Comments

We encourage the administrators of official board/school social media accounts to regularly monitor their social media networks for comments and inquiries. Designated staff are encouraged to respond to appropriate comments and inquiries or direct inquiries through the official channels. Board staff may not be able to reply individually to all messages received.

There may be times when the board/school does not respond to a comment or post on social media. Members of the public should know that when they do not see a board or school response to a comment on social media, it does not mean that it is being ignored or no action is being taken.

We encourage all members of the SNCDSB community to express their ideas and thoughts in a respectful manner. All members of the school board community should be aware of the Ontario Code of Conduct and its standards of behaviour.